Hi, I'm Bell :)
Tech Entrepreneur, AI Strategist & Product Manager | Digital Experience Designer | Former E-commerce Manager
I build human-centered AI products that connect business strategy, technical innovation, and empathy.
My journey began in e-commerce, where I learned that great products are built on a deep understanding of people.
When my grandmother was diagnosed with dementia, I shifted my focus to AI, believing technology should solve real human challenges.
Today, I design and lead products from concept to launch, specializing in AI for healthcare, neurodiversity, and intuitive digital experiences that feel natural.
I’m driven by curiosity, empathy, and the belief that the best technology makes life easier not more complicated.
Case Studies
of
Evolution
Real projects | real impact | real evolution
I started in e-commerce, where I learned that technology is meaningless without understanding human needs.
When my grandmother was diagnosed with dementia, I taught myself AI development to build solutions that matter.
Today, I architect multi-agent AI systems and build digital products that bridge the gap between complex technology and real human problems.
-
# Approach
Research Deeply → Build Quickly → Measure Everything → Scale Thoughtfully
# What Drives Me
Curiosity Every problem is a puzzle waiting to be solved
Impact Build products that matter for people who need them
Growth The day I stop learning is the day I stop living
Humanity Technology without empathy is just complexity
About
Now I build at the intersection of AI and human needs.
C-RCL for dementia care.
DigitaLife for overwhelmed creators.
Still learning, still building, still believing technology can make lives better.
2024 - Present | Active Development | Founder & Developer
DigitaLife Creative
# The Origin
While building C-RCL as a solo founder
I found myself drowning in tasks, losing context between projects and burning out.
I needed a system that truly understood how ADHD minds work.
# The Product
Project management platform that balances productivity with wellbeing.
# Core Features
-
AI project management with full tracking and analytics
-
Intelligent Pomodoro (work cycles - mindful breaks)
-
Wellness space like meditation, writing & mindfulness
# Technical Stack
Next.js, Tailwind, React, PostgreSQL, N8N, AI APIs
The Builder
My grandmother's dementia diagnosis gave me purpose.
Technology should solve real problems.
Dove headfirst into AI, learned database architecture, built multi-agent systems. Failed, learned, iterated.
2024 - Present | Strategic Pause | Solo Founder
C-RCL
# Problem
Dementia creates a broken information loop patients can’t communicate effectively, families lack visibility and caregivers miss critical context.
# Solution Multi AI Agent System With Specialized Roles
01 Architecture
-
CEO Router - orchestrates agent interactions
-
DigitalTwin Agent – persistent patient representation
-
Communication Agent – natural language interface
-
Companion Agent – emotional support and engagement
02 Technical Implementation
-
LLM strategy different models for different tasks
-
MCP protocols for agent coordination
-
Supabase schema for cognitive tracking, routines, alerts, and quality-of-life metrics
# Process
Built and tested around a fictive persona to model real scenarios.
The Pivot
Tally-Weijl changed everything. When faced with a failing project, I didn't accept defeat.
Taught myself to code in 2 months, built a platform from scratch, saved the project.
Discovered I could create, not just manage.
2022 - 2023 | Digital Product Manager
Tally-Weijl
# Situation
International fashion brand facing market exit in Israel. Failed Magento implementation, budget burned.
# Approach
1-8 mo Strategic Foundation
Market research, competitor analysis, localized go to market strategy
8-9 mo Self-Education
Self taught WordPress/WooCommerce development
9–12 mo Development
Full e-commerce build for under $5K
# Result
-
Achieved 3 orders/day average
-
Extended project life by 2 months post-launch
# Discovery
I realized I could create not just manage.
The Awakening
Zaban, transformed a traditional jewelry brand into a digital powerhouse.
45% revenue growth proved that even heritage brands can thrive online with the right approach.
2021 - 2022 | E-commerce & Brand Manager
Zaban
# Challenge
Traditional brand underperforming online and losing share to digital native competitors, especially among younger audiences.
# Strategy & Execution
-
Full digital rebrand new website + modern catalog shoots to reframe the brand as current and desirable
-
Launch of Zaban Young capsule collections and price architecture aligned to the target audience
-
Instagram content tailored to the segment, creator collabs and IG pop-up store that generated exceptional engagement and traffic
# Results
-
45% revenue growth in 12 months
-
25% increase in average order value
-
204% growth in social engagement
-
Positive ROI across all campaigns
The Growth
Started at Jack Monsonego managing e-commerce for 25+ luxury brands.
Learned that great products aren't just about features they're about understanding human desires.
We rebuilt the brand’s digital front with a new website and a friction free customer journey from discovery to checkout, plus a continuous pipeline of content production days, including studio and on location shoots, to elevate perceived value.
Precision, segmented campaigns doubled and often tripled conversion rates.
2018 - 2021 | E-commerce & Digital Marketing Manager
Jack Monsonego
# The COVID Opportunity
As the physical world paused luxury buyers still sought premium experiences
# Core Achievements
-
70–80% business growth over 3 years
-
₪300K monthly budget managed with consistent ROI
-
200–300% conversion rate improvement during COVID
-
Built full content library and visual catalog
# Key Strategy
-
Customer journey redesign
-
Recurring shoot days to fill the pipeline and sell the experience
-
Segmentation & precision media creative and offers by cohort
-
Positioned the brand as accessible luxury aligning price architecture with perceived value